Bizarre trend sees teens creating ‘flop accounts’ on Instagram where they discuss hot-button topics

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Instagram has gradually evolved to include more off-the-cuff posts from users, which for teens, has led to the creation of so-called


Teenage internet users are no longer relying on just Facebook and Instagram as places to discuss big issues. 

More and more Gen Zers are sharing personal thoughts and debating with their peers on Instagram – a social media platform originally devised as an app driven by image-based content. 

Instagram has gradually evolved to include more off-the-cuff posts from users, which for teens, has led to the creation of so-called ‘flop accounts.’

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Instagram has gradually evolved to include more off-the-cuff posts from users, which for teens, has led to the creation of so-called ‘flop accounts’, typically run by several users at once

Flop accounts are typically run by several different users and can touch on topics ranging from LGBT issues and YouTubers to things like President Donald Trump and breaking news, according to the Atlantic

Scrolling through the #flops tag on Instagram brings up over 95,000 posts, many of them belonging to flop accounts and sharing opinions on memes, TV shows and other topics. 

While many teens believe flop accounts are places where they can discuss topics freely, they’ve also been known to spread misinformation, as users express deep distrust in mainstream media, the Atlantic noted. 

Missteps by social media stars, high-profile leaders and the like are dubbed ‘flops’ by users. 

‘Flop accounts bring attention to bad things or bad people that people should be aware of,’ Alma, a 13-year-old who runs the account @nonstopflops, told the Atlantic.

‘We also post cringeworthy content for entertainment purposes.’

Users who run flop accounts are typically between the ages of 13 and 18 years old. Pictured is an example of a post from a flop account. Topics include politics, memes, celebrities and more

Users who run flop accounts are typically between the ages of 13 and 18 years old. Pictured is an example of a post from a flop account. Topics include politics, memes, celebrities and more

Users who run flop accounts are typically between the ages of 13 and 18 years old. 

Since several users may be running a single account, individuals will choose an emoji that identifies when they’ve published a specific post or are responding to comments. 

Flop accounts started out as a way to critique popular YouTube accounts and share memes, but have now turned into a platform for talking about truly hot-button issues.

Recently, more flop accounts have been themed around politics and social-justice issues, the Atlantic noted. 

There are conservative and liberal flop accounts that discuss issues like feminism, Black Lives Matter, gun control and immigration, among other things. 

Flop accounts started out as a way to critique popular YouTube accounts and share memes, but have now turned into a platform for talking about truly hot-button issues

Flop accounts started out as a way to critique popular YouTube accounts and share memes, but have now turned into a platform for talking about truly hot-button issues

There are conservative and liberal flop accounts that discuss issues like feminism, Black Lives Matter, gun control and immigration, among other things

There are conservative and liberal flop accounts that discuss issues like feminism, Black Lives Matter, gun control and immigration, among other things

Some teens say they’ve formed their political opinions based on what they see shared on flop accounts. 

‘…Over the course of running the account, my opinions have shifted,’ Dann, a 17-year-old user from New Jersey, told the Atlantic.

‘I was exposing myself to more stuff, then the things I was posting as a flop I kind of ended up agreeing with more and more.’ 

He added that he originally advocated for gun control, but now believes in the Second Amendment.  

What’s more, many flop account owners have rejected traditional news media and regard many outlets as suspect. 

WHY ARE YOUNG PEOPLE QUITTING SOCIAL MEDIA?

Millennials are quitting social media and spending less time on Facebook, according to a report based on data by 1,000 members of Gen Z.

Platforms such as Facebook, Twitter, Instagram – and even the popular dating app Tinder – are seeing droves of people switch off permanently, according to the report by Boston-based market research company Origin.

While many platforms struggle to keep their users, it seems picture-based messaging app Snapchat is still holding the attention of the younger generation.

More than a third of all young people have already shut the door on some form of social media.

Pew noted that younger respondents were more likely to admit that it would difficult to delete popular social media apps like Facebook, Snapchat, Instagram and Twitter

Millennials are quitting social media and spending less time on Facebook, according to a report based on data by 1,000 members of Gen Z

According to the Origin report, people are choosing to quit social media for a variety of reasons.

Forty-one per cent of respondents believe that they waste too much time on social media, and 35 per cent say that other millennials are too distracted by their online lives.

Other reasons included not using it very often and no longer being interested in the content.

22 per cent of users said they wanted more privacy and couldn’t cope with the pressure to get attention.

Just under one in five users said social media platforms made them feel bad about themselves.

One teen told the Atlantic that she mainly believes articles are written with a slant that reflects the reporter’s own opinion, adding that she feels it’s ‘hard to know who to trust.’ 

That’s as some flop accounts have posted misinformation, either accidentally or without knowing it. 

However, teens in the flop community appear to be aware of that problem and have taken steps to either remove the posts or engage in discussions with others about them.     





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